Wolf Eyewear is a British family-run eyewear brand that creates high-quality, innovative frames. Founded in 2009 by Ian and Margaret Wolfenden, Wolf Eyewear supplies independent opticians across the UK, Europe, America, Canada, Australia and New Zealand with uniquely bold, beautiful and colourful frames. With a growing and diverse range of materials and styles and an international audience, Wolf Eyewear is the new stand-out brand for those who want to live life in colour.

Our Culture
Our team believes in our mission, “To inspire everyone to have brilliant eyewear that they are proud of.” We have industry experts who share our beliefs and values to achieve this. We nurture and develop a personal relationship as we work closely with you, our independent optical colleagues. As with every relationship, trust is paramount, and you can trust us to behave responsibly and ethically and deliver a brilliant product through a team that will provide unparalleled service, whether you are just joining our family or are a recurring customer.