MENRAD the vision has a rich tradition as a family business and has been clearly committed to its values for more than 125 years. Thus, numerous eyewear collections underpin the claim to quality, contemporary designs and wearing comfort. Complementing the strong character portfolio with renowned brands such as Bogner, Jaguar, JOOP!  and Morgan, the production under the own brand stands for modern, reliable and comfortable eyewear.

The Spring/Summer 2022 collection includes 14 new prescription frames for a broad target group that does not want to wear a fashion brand or bold branding. The proven range is sensibly expanded with more sophisticated and attractive designs from the Premium, Modern Core and Classic segments. This further development of MENRAD’s design language is increasingly reflected in high-quality details, urban colours and uncompromising comfort.

Four combination models in the premium segment meet the highest quality standards in new shapes and colours. The designs are dominated by fine rim widths. The metal frame, for example, is strikingly slim, while the acetate centre section is intricately, and filigree milled. As a result, the models guarantee lightness and wearing comfort without sacrificing stability and suitability for everyday wear. Rivets and a high-quality decorative sleeve at the end of the temple further enhance the clean designs.

The Modern Core models offer a balance of modernity and timelessness. The six new designs appeal to a fashion-savvy target group with a certain trendiness that expects casualness and lightness at the same time. The reduced acetate frames for women are available in commercial lens variations. Fine metal details such as a side decoration on the hinge enhance the value and give the designs a shiny finish. At the same time, they pick up on the translucent trend in various shades and tones. This makes them special and versatile. Stronger colour accents are set by the combination styles for women and the metal frames for men. These come into their own in offset bezels or the temple, while the basic colour is an urban galvanic tone. This harmonious interplay gives the models a sophisticated, tasteful look. Classic lens shapes and thin-edged fronts tastefully round off the modern look.

The Classic range completes the current spring/summer collection with two combination and two metal models. These are true all-rounders as timeless classics with traditional, popular discs and their commercial implementation. With a simple bridge and the simple jaw as a base, MENRAD works subtle details to enhance and modernise the frames. For example, the value of the men’s models increases with a stepped eye rim that is colour-coordinated with the electroplating. The women’s frames also have a charming and technically elaborate highlight: the attached trim is highlighted in colour with a recessed surface. This generates multi-coloured refined accents that create an exclusive look. The two-tone temple additionally plays with matte-gloss effects.

The current MENRAD range underlines its positioning for a demographically and geographically broad target group with an advanced colour palette, thus earning a place in every portfolio. While the metallic colours are deliberately designed to be more elegant, colour novelties such as burgundy in combination with Gray set the tone. The discreet and consistent MENRAD branding has also been modernised and revised. The logo plate incorporated into the inside of the temple end is staged in a contemporary way with a rounded shape and slimmed-down dimensions. The narrow red bar at the end of the temple completes the subtle MENRAD signature, which stands for a convincing price-performance ratio